Free to join – no cost up-front Licensed Real Estate Agent Program

Transcript of the video is below

But to my licensed real estate agent friends who are watching this, we have something special for you. Let me recap what I talked about earlier. Our lender is PRMI, doing 4 billion dollars a month in new transactions. They are the real deal. They know what they’re doing. They’ve come out with this product, and they’ve never brought it to market for people like myself and for agents like you watching this. We are first, and we have the exclusive.

So you as agents have an opportunity to fall into one of our two agent programs. Real simple. We have one that’s completely free for you. If you’re a licensed agent, you can participate at no upfront cost. You join for free and you can use our exclusive zero-down homeownership product for your buyers with a simple 70/30 split on the back end.

Now, some of you might say right away, “Well, Mike, why would I have to split that and give you 30%?” Because this is a product you don’t have access to and didn’t have to pay for. So think about it. If you can get someone qualified with the traditional products your office already provides, put them through that process. Let them put money down. Do whatever you normally do.

But for the 30% of people in your hometown who don’t have the down payment, don’t qualify for first-time homebuyer programs, don’t qualify for government or state incentives, yet have the credit score and income but not the down payment—this is for them. So isn’t 70% of something better than zero? You’re not doing anything for them right now.

We let you join for free. We give you all the collateral. We do the whole software integration—everything—for you. We have the exclusive with the lender, and we give you access to this product for the 30% of people in your town who need it right now and who you currently can’t help. It’s a very fair deal, and we’re getting a lot of traction because real estate agents can start here, do a couple of deals with us, see who we are, test it out.

On top of that, when your buyer gets preapproved in the application process, we immediately send you 100 dollars just for them getting approved. They don’t have to buy yet. You haven’t taken them shopping yet. But we respect the time you’ll spend getting in your car, driving around, and showing homes. That’s gas money—let us fill your tank. Every preapproved buyer, we pay you 100 dollars. How cool is that? That’s on top of your 70% when the deal closes.

We also have a yearly subscription plan for real estate agents who are just on a different level. You want to take your game to the next level. You’re in the trenches; you’re out there doing the deals. We have a once-in-a-lifetime opportunity where you can have our subscription for 499 dollars for the year. It’s 500 dollars for the year, and you are grandfathered into that price point. That price point will quickly move to 5,000 a year, then 25,000 a year, and then never again at this low price.

What do I mean by “never”? We don’t need 50,000 agents. We want enough good agents to cover all 31 states where we operate this program. The person who invited you can send you the map of the states we cover. Our goal over the next 6 to 12 months is to have that entire heat map covered. Once we have all the agents needed, this product doesn’t get diluted. It stays fresh. Our bird-dog teams will keep bringing in leads.

Here’s why this is so unique. Coming in right now, it’s first come, first served. When you register with us, there’s a date attached to that. We will provide company leads, as they start coming in, to you agents when we match up the zip code in your area. You also get 100 dollars any time you bring a client directly and they get preapproved—that’s your preapproval bonus.

Under our paid program, on any deals you bring to the table, we do a 75/25 split. So you save 5% compared to the 70/30. Some of you will say, “Mike, I’m paying 500 dollars for the year and I’m bringing you my deal, and I still have to give you 25%?” Yes. Why? Because you don’t have another program for those people. Keep in mind, every other program you can put people through without this, do it. We cheer you on. We want you to do that. But that 30% in your hometown who can’t qualify for any of those programs—that’s who this is for. So we do a 75/25 split; you save a little there.

But here’s what you’re really paying for: when we provide you company leads. This is the enchilada of the whole program. You’re paying 500 dollars for the year. Our company, as you just saw, has a free program. So we recruit thousands and thousands of free affiliates. When they come in, they go out and find renters with a 620 credit score and sufficient monthly income and put them through our application process with our lender.

When they get preapproved—not just prequalified—preapproved means they’ve already uploaded bank statements, sent tax documents, and received a letter from the bank. PRMI is the bank. Maybe they’re approved for 400,000 dollars. Now we take those leads, match the zip code, and if you’re in that area, that lead goes to you. If we get 10 leads that week, all 10 leads, if you’re the only agent in that area right now—and that’s the benefit of starting early with us—all those leads are going to you. We do a 70/30 split on the back end for those company-generated leads. Those are leads we generated for you who are now preapproved to buy. Isn’t that powerful?

So remember that 500 dollars you’re grandfathered into for the year. Eventually, we’ll make it 5,000 and 25,000 and then cap it. You see why: we just need enough good agents in each city to handle our volume. We don’t want every agent in the city to have it. If everyone has it, the program is not as sexy or exclusive. That’s why this is so powerful right now.

On top of that, here’s the cherry on top: if you’re a licensed agent, you’re now eligible to recruit other licensed agents in all the different markets we serve. They never have to leave their brokerage. That’s what’s so powerful. Think about it. I love my eXp people and my Keller Williams folks—they’re recruiting machines. Some brokers butt heads with them because they recruit agents away from their brokerage. Not here.

Here, you stay put wherever you’re selling real estate. But you can share this program with other agents. Let’s say I’m in Florida and I share it with my friend Joe in Texas. He signs up—whether for free or the 500-dollar plan, it doesn’t matter. I’m getting 5% of the entire real estate transaction on those deals. Five percent of the real estate side on everything Joe does for the rest of his career here with Reach.

So agents, you are highly incentivized to share this with agents outside your backyard. You might say, “In my backyard, I want to keep all these leads for myself.” Great. I love that. But think about other states and other markets in your state that you don’t serve. You want to share this with them so you make a 5% referral.

Let’s talk about the ability to build a bird-dog team. I’m almost finished. What is a bird-dog team? If you’re a hunter, you know the dogs run 150–200 feet in front of you and bring the catch back. We use that analogy and have some fun with it. For agents, many of you have never thought about it like this.

Everywhere you go, people are looking to make more money—your Uber driver, your server at Olive Garden who had a great attitude, the person who held the door for you, your banker, your nurse, your kid’s schoolteacher. All of these people are often open to making extra money. Now they can do that with you for free. It doesn’t cost them anything under the free program.

You can share this model with everybody you’re already talking to. You’re already a networker. If you’re a good agent, you’re out there talking to people all the time. But it never made sense before to say, “Hey, Bobby, if you ever get any real estate contacts, send them my way,” because Bobby’s not incentivized and you can’t legally pay him a commission.

Now Bobby can sign up with you for free in your Reach network. He becomes an affiliate. He gets paid 100 dollars every time he finds preapproved buyers for you. And now he sends them to you because he’s on your team. So agents, you’re building organically.

Remember, as a company, we’re going to give you leads. But don’t sit around and wait for us. Build this big bird-dog team now. You already know people. If I had your phone and could send a message to every contact, probably 30% would say, “Yeah, I’m open. Send me more info.” Why? Because people need money and they can do this for free. They don’t have to pay to join. They don’t have to pay monthly fees to do what we do here.

You can build a bird-dog team of people—free affiliates, your Uber driver, your banker, your kid’s karate teacher, your kid’s elementary school teacher. Everybody can join your team for free. When they bring a preapproved buyer to the table, because they’re on your team, that lead automatically goes to you—the first agent in that area.

If I’m a real estate agent today, I am definitely coming in at the 500-dollar level. No question. Five hundred for the year—are you kidding me? Now I can recruit real estate agents and get 5% of anything they do. I can recruit my Uber driver and a whole bird-dog team who bring me leads. Reach is paying them to bring me leads. It’s crazy what we’re doing. If you really get this, you understand how big it is.

And think about that 5%. Look at the example: someone does five deals in a month. It’s going to be much easier for agents to do more deals because we have a zero-down program. You’re getting 5% of something that’s likely to happen quite a bit in a month. It’s not going to be just one or two deals a year. I’m looking for agents I can help get to four or five deals a month, ten deals a month.