Reach for licensed Real Estate Agents
Transcript of the video is below
Reach. Our whole mantra is revolutionizing homeownership. We’re going to talk about these things today: the company, who we are, the need in the marketplace for what we’re up to, our products and how we fulfill that need, the timing of where we sit today—which I believe is better than ever—and the opportunity we have to profit off of that, and then the support that you receive along the way inside of our journey here.
Guys, our company is a mission‑driven company. Our goal is to make homeownership more accessible and make it operate better for people around the United States. We have a strong core belief that business should do good while doing well. I believe that the money you make is a direct reflection of the value that you bring to the marketplace, and we feel that strongly as a company. We’re here to really make an impact in the lives of the people that we serve.
So let’s talk about the need for our two products.
First, homeownership. The number one source of net worth for the average person in America today is the home they live in. Most people, the average American, do not have a giant stock portfolio or some other big basket of assets. It’s the equity inside their home. This is why we feel strongly that homeownership is such a tremendous value add for regular people: you get the benefits of appreciation over time, principal paydown, and the tax incentives that come along with ownership.
But today there are 50 million Americans who have a job, have above a 620 credit score, could qualify for financing—and yet they don’t have a down payment saved up. Why is that significant? The average down payment in 2025 across all single‑family homes was 36 grand. The barrier to entry just to get in the game has gotten to the highest point ever in American history. In fact, the age of the average first‑time homebuyer has now hit 40 years old.
If you think about that in terms of my parents and their parents and how well they were doing by the time they were my age, the millennial generation is the first generation in American history that actually believes they’re not going to be able to do as well as their parents did. A lot of that has to do with access to the American Dream. That country song “Buy Dirt” is about being able to own your little piece of America. That’s really the mission: helping people sitting on the sidelines, who have no idea they could actually own, get into the game of homeownership.
Now let’s talk about the utility portion of this—the electricity costs. We’ve seen everything from groceries to housing prices go up radically since Covid. But we don’t have to just look at Covid. If we look at the last 30‑year average, we’ve seen utility rates go up about 4% per year. Here’s what we know: every house you buy in America today is going to have power going to it. Unless you’re Amish and living in Amish country—in which case you’re probably not on this computer right now. But the cost keeps going up.
With the invention of AI, it’s not slowing down; it’s speeding up tremendously. They’re currently building over 2,400 data centers around our country to warehouse the data that AI is taking in. Every expert is predicting a significant rise in the cost of utilities as all of these commercial enterprises draw from an already worn‑out grid. About 60% of the cost of electricity is tied to distribution. There’s a big debate in our country around how we should generate energy—solar, wind, nuclear, fossil fuels, hydro, whatever. I’m agnostic; I’m pro‑energy. I think we should be able to get energy from as many places as we possibly can.
If you look at China, they are smoking us. They put on more solar in just the last year than our entire installed capacity in the United States. They have more nuclear coming online next year than we have in the entire U.S. They understand that energy production is what brings the middle income up, because lowering the cost of energy raises prosperity. In our country, we have a major problem. We can debate generation all day long. Let’s say you’re in the pro‑nuclear camp, which I am—I like nuclear. You could bring the cost of production down to zero, but 60% of the total cost is still in distribution.
Why does solar make sense? You harvest sun energy on your own roof and it travels maybe 15 feet to your service panel. The distribution cost is removed. This is obviously the future. The largest “utility” of the future will be a distributed network of people who make their own energy. It just makes sense.
So we give away two products for free. What are our two products? The first is called Your Home Solar Value. I lead with this product because two‑thirds of America owns a home and one‑third does not. For the two‑thirds of America that already own a home, they are sitting on trapped dollars in a “bank account” that most of them don’t even know about. For the one‑third that doesn’t own a home, a significant number of them—of the 90 million people who don’t own a home—about 50 million could. That’s where our zero‑down homeownership product comes in.
Let me share a bit about our Home Solar Value product and why the residential solar industry is projected to do more business in the next four years than it’s done in the last 40 years. It took us 40 years to get to 5 million homes that have solar. We’re projected to get to 10 million homes by 2030. Seventy million homes across our country have more than enough sunlight every year, and the retail price of energy is greater than what they can manufacture it for themselves. It just makes sense for over 70 million homes in America.
When your solar is paid off, it becomes a true value add to the property, because you’ve removed the cost of electricity you buy from the utility and you’re making your own energy with no ongoing cost. Why am I advocating for solar? The sun shines every day. If the sun doesn’t come up one day, we’ve got much bigger problems than running a business. The sun has never raised its rates in 6,500 years that we know of—it just keeps shining. In one hour, if the Earth had the capacity to capture it, the energy hitting the planet could power the entire world for a year. One hour of sunlight. It’s such an abundant source of natural, free energy that it’s the obvious solution for the future.
So what is Your Home Solar Value? Every house has one, and 99% of homeowners don’t know what it is. It’s a combination of three things:
- The total amount of government incentives available for your property.
The government has already set aside tax dollars in the Inflation Reduction Act and other bills. Those funds and the taxes we’ve already paid are earmarked for renewable‑energy projects. Unless you choose to participate in renewable energy, all of those collected tax dollars are going to bypass you. What we’re really talking about is “cashing in” on the taxes you’ve already been paying and receiving those benefits back. Depending on your home’s location, your income bracket, and your tax appetite, there may be local, state, or federal incentives you qualify for. We don’t know what those are until we look under the hood and find out. Some people are sitting on a lotto ticket and have no idea. Some have average benefits, some not so great. The goal is to know and find out what you’re sitting on. - The total amount of electricity savings, both immediate and long term.
We know that historically, energy costs have risen about 4% per year. Very similar to owning a home where your 30‑year fixed‑rate mortgage payment never goes up, when you manufacture your own energy the cost never goes up. You’re insulated from rate increases from data centers or whatever happens down the road. - The value add to your property once the solar is paid off.
When your solar is paid off, it’s a true value add you can pass to the next buyer, and the next, and the next, who all inherit a cheaper cost of operation. Especially as we move past November, when every home will have a HERS‑type rating and you’ll see the efficiency of that home front and center when people are shopping. It will affect the appraised value of that home. That’s going to be massive. People will start caring a lot about “What’s the miles‑per‑gallon on this house?” Energy efficiency will add to appraised value.
We give this Home Solar Value product away for free. Imagine calling your friend Wally:
“Hey Wally, what’s up, man? It’s Joe. Real quick, I just started working on this project with a company that gives away a free product called Your Home Solar Value. Has anybody ever pulled those numbers for you and shown you what your Home Solar Value is?”
If Wally’s like 99% of Americans, he’ll say, “I don’t even know what that is. What’s a Home Solar Value?”
I’d say: “Wally, it’s a combination of three things: the total amount of government incentives available, the total immediate and long‑term savings, and the total value increase to your property you’d be able to take advantage of with renewable energy. Listen, I don’t know what your numbers would look like—some people are sitting on a lotto ticket and have no idea, some are average, some are just okay—but I do know it’d be worth your time to find out and take a look. Would you be open to getting a free overview of what your numbers look like?”
Who wouldn’t want that product?
Once I understood this, I started going to people in my own life and sharing it. I want to share a story from my own mom and dad.
I came into this from a real‑estate background and was very skeptical about solar. I’d seen lease and finance terms that made properties hard to sell, so my guard was up. It wasn’t until we were doing a development project in California where we were required by law to put solar on all new construction that my mindset started to shift. I thought, “Maybe there is something to this if it’s literally the law that you have to put it on.”
I learned about this concept of Home Solar Value and all the things we’ve been talking about. I went to my mom and dad and asked, “Has anybody ever showed you your Home Solar Value?” As soon as my dad heard the word “solar,” the first words out of his mouth were, “Solar’s ugly.”
For context, my brother, my dad, and I built our family home in Poway, California. It’s one of my dad’s dreams. We did everything—dug the footings, poured the foundation, framed the walls. We built this house, and it’s been his baby. He doesn’t want to mess up the aesthetics at all.
I said, “Dad, I don’t know what your Home Solar Value is going to look like, but I do know it would be worth your time to find out.” Not every house is a home run. Some are, some aren’t. It just turned out that my parents’ house was an absolute grand slam. They qualified for local incentives from the city of Poway and a ton of federal incentives we were able to help them access.
On a $56,000 solar system that my parents bought with zero money out of pocket—100% financed—we lowered their electric bill by about 20 bucks a month, and they qualified for over $60,000 in incentives. They actually made money. That doesn’t even include the depreciation and interest write‑offs they’re able to take. They’re going to put that cash toward paying off the solar system in full and own it free and clear. Imagine getting a “free” solar system because of all that.
Here’s what I know for sure: help everybody find out. Some will be great, some won’t, and that’s okay. We get paid to help people find out along the way. My parents are now the biggest promoters of solar. They love it, they think it’s great, and they think it looks beautiful.
That’s my mom and dad. My dad’s a construction guy. My mom was a stay‑at‑home mom. Sixty grand means a lot to my family’s household. Southern California has some of the highest electricity costs in the country. They were able to get benefits from battery storage (because they live in a fire zone), federal incentives based on how we engineered the tax credits, using American‑made panels, and living in an “energy community.” It was absolutely bonkers how much they qualified for. My dad went from “solar’s ugly, I don’t want to touch my baby” to “I think it’d look pretty good on there for 60 grand.”
That’s the power of helping people find out their Home Solar Value. The same talk track we use as realtors when we talk about the benefits of ownership versus renting applies to owning your own electricity plant versus renting from the utility. When you make your own energy, you have more control over cost. You’re insulated from rising utility costs. When you just buy from the utility, it’s a mystery number every month. If you can tell me exactly what your electricity bill will be next month, I’ll give you a hundred bucks. It’s a mystery number we get, and then we just pay it.
It doesn’t have to be that way. We can lock in a price that never goes up, and when it’s paid off, it’s paid off—just like your home. You can see a significant reduction in monthly costs, and you can increase your wealth by improving the property’s equity value when it’s paid off. Depending on your market, batteries might make sense, whether for backup during hurricanes, freezes like we saw in Texas, or just for resilience. All that exists in the world of renewable energy.
Now I’m going to switch gears to the benefits of buying property with no money out of pocket. I know a lot of you realtors came in for this product. This is a game‑changer. I don’t use the word “breakthrough” often, but I truly think this is a breakthrough technology.
This works in 30 states across the board. You don’t have to be in a low‑income area. Your buyer doesn’t have to make below a certain threshold to qualify for a grant or above a certain amount to qualify for the mortgage. None of the typical gotchas that exist in the world of no‑money‑down homeownership exist here. This is a conventional or FHA, Fannie Mae/Freddie Mac‑backed loan. You buy the house and present an offer that looks like every other offer: 5% down, 3.5% down—bought the normal way. It looks no different to the seller or listing agent. But the way we engineer the financing on the back end allows the buyer to keep all their money in their pocket at the closing table.
Requirements to participate: 620 credit score or higher and a job—some kind of income. W‑2 with last two pay stubs, or 1099 with last two years’ tax returns. That opens this to a lot of people.
We actually have the head of the renewable‑energy division of the bank, PRMI, here live. PRMI is not your mom‑and‑pop local lender. They’re a national lender doing about $4 billion a month in new mortgage originations. They’re a servicer; they hold and service $8–12 billion a year in debt. They’re a monster player.
Don and I feel exactly the same: owning homes is the biggest opportunity for regular folks to build wealth in America. We both want to empower people to get into the game and do that.
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And so, Don, I’m going to turn it over to you, sir. I appreciate you being here and excited to chat with our realtor friends about how this program works.
Joe, thanks for the introduction. Glad to be here, guys. It’s a great opportunity to partner with a company like Reach and to be able to really unlock homeownership and wealth. If we look at an 80,000-foot level, where are most people getting their wealth? A lot of it is in real estate. And as the demand for real estate and the demand for homeownership increase, unfortunately I don’t see values changing a lot.
Now, a little bit about my background. My background is in mortgage-backed securities, banking, secondary markets, and doing those different things as a servicer. This is paper that we write, we service, we hold. We were able to notice certain patterns. We saw a lot of our customers adding renewable energy financing after they moved into a house. There were pros and cons. When it was done correctly, there were a lot of amazing things. When things were done incorrectly, it caused problems.
So we stepped back and said, “Let’s rethink home buying.” Real estate has been done the same way for the last 10 to 15 years. In that time, the cost of homeownership has climbed. It’s not just mortgage rates. The cost of homeownership includes more than that. Banks are used to PITI, and as real estate agents, 95% of everybody just asks, “What’s your rate? What’s your mortgage payment?” A lot of people skip over taxes and insurance, and even more skip over utilities. What they don’t realize is the hidden buying power sitting right under our nose.
What I’m going to show you is how we unlock some of that buying power. How can we cover down payments, cover some closing costs, and not change a homebuyer’s total monthly housing budget? We’re going to keep them in the same housing budget and yet essentially unlock 100% financing.
Let me share my screen here. Somebody give me a thumbs up if you’re seeing this… Still loading… There we go. How about now? We good? Got it.
I’m going to cover that new appraisal form coming out in November. We’ll talk about HERS ratings, energy efficiency, and a couple of other things. Housing budgets are made up of more than a mortgage payment and an interest rate, yet the average homebuyer doesn’t know what to shop for except for that mortgage rate and that housing budget. Banks are qualifying homeowners based on PITI. You’re going to hear that term all the time. But we’re ignoring a big part of homeownership.
We’ve seen the cost of infrastructure and utilities rising, and that’s making homeownership more expensive. As Joseph mentioned, as an agent today, there is buying power trapped in all sorts of different places. One of the ways that homebuyers should be shopping today is by deciding how they’re going to power their house. Is it more affordable for them to buy power from a utility or to own it themselves? That’s where the new product that Reach is rolling out is really going to help people uncover the best way to power their house.
The buying power I often talk about is simply this: what is the utility bill? If we got rid of their utility bill, how much more house could they afford? If it’s 300 dollars a month, how much more can they afford? So how do we apply that? What do we do here?
In this example, two people have the exact same total monthly payment and the same housing budget—PITI plus utilities. Yet one of them borrowed 41,000 dollars more. They have the same mortgage rate, same term, yet one borrowed 41,000 dollars more for the same total monthly outlay. That is the ability to unlock buying power. How did they do it? We simply showed them that it’s more affordable and effective to shop how they want to power their home.
So that’s our simple math equation: How much buying power is trapped in a house? What is the cost of the equipment to replace that utility cost? That tells us whether a homebuyer should or shouldn’t do it. For example, a 300-dollar utility bill has about 50,000 dollars of buying power behind it. When you strip out a lot of the nonsense, the real cost of solar is a lot cheaper than what many door-knockers are trying to sell. When you buy solar after you’ve moved into the house, there are a lot of financing fees and extra costs.
You have the utility bill, you have the wholesale cost of solar, and there’s leftover buying power. We turn that leftover buying power into down payment and closing cost assistance. So for you as an agent, what problem do we solve?
This program helps you unlock potential homebuyers who: (1) don’t have enough savings for a down payment, (2) have savings but are nervous to buy because it would wipe out their savings, or (3) just want to be savvy and maximize their investment. As a homebuyer today in 2026, you can finance the same house multiple ways. You can: (a) put a “power plant” on the roof when you buy it, or (b) continue to pay the utility. Given the choice, for the same monthly payment, would you rather have a power cost that is flexible and likely to rise, or would you rather own the equipment that manufactures the electricity your house needs and benefit from the cost savings?
When buyers see the numbers, it becomes a no-brainer. We looked at 2024 and 2025 and asked, “What was the most popular mortgage?” Answer: a 95% conventional loan. So, if we compare apples to apples—625 credit score, 330,000-dollar sales price, 330,000-dollar appraised value, 5% down—here’s the loan amount, interest rate, mortgage payment (principal, interest, plus MI), and a 200-dollar utility bill.
If I’m buying traditionally, I have to come up with my 5% down plus some closing costs. I’ve got to bring about 23,000 dollars to buy this house, and my payment’s going to be about 2,400 dollars a month. Or, I can utilize the wasted buying power. We take the money they would have spent on solar financing fees, and Reach contributes that toward closing costs and down payment. We give them a slightly bigger loan amount, same interest rate, and a slightly higher mortgage payment, but we reduce their utility bills more than we increase the mortgage payment. That payment now includes the cost of renewable energy.
So as a homeowner: would you like to pay 5% down and have a 2,400-dollar payment, or would you like all those upfront costs covered, keep the same total payment, and own the power plant on your roof? When given that opportunity, most homebuyers say, “Yeah, that’s a no-brainer.”
What this program does is give a homebuyer the money to buy the house and, at the same time, in the same loan, give them money above the sales price and appraised value to cover renewable energy. We bundle those together in one loan. We do an escrow holdback, so when they close, everything is installed afterward. That’s important because the seller has no say—nothing happens to the house until the homebuyer’s loan is closed, funded, and they’ve taken ownership. After that, Reach comes in and installs solar.
In that financing, Reach has agreed to contribute toward their down payment and closing costs. Together, our loan program plus Reach’s contribution unlock this buying power. Traditionally, a homebuyer would buy a house, close, the seller gets paid, and then a few months or years later someone knocks on the door and sells them solar. They end up paying for financing twice. All we’re doing is combining those into the same transaction.
We’ve already done the due diligence. We have the data and credit parameters around who’s likely to make payments on time. Energy efficiency done right increases loan performance. We’re fighting the rising cost of homeownership and trying to squeeze every dollar of affordability we can. Our loan takes renewable energy, packages it into the mortgage, and makes the total cost of housing one number. There’s no extra lien, no extra loan, no extra lease. They own solar free and clear. Because they own it free and clear, an appraiser can give value for it. Leased solar or solar with a lien or UCC-1 filing can’t be given value. This way, an appraiser can give value, so as they add solar, they’re literally increasing the value of the home right out of the gate.
Now, about the value of their home: the new appraisal form is a UAD 3.6 form. Joe gave a great analogy with Carfax or miles per gallon. Homeownership is not just about purchase price. For years we’ve focused only on acquisition cost. But homeownership is purchase price plus operating cost. Just like owning a car is what you pay for the car plus what it costs to run, fuel, and maintain it.
Working with Fannie and Freddie on these appraisal guidelines, energy efficiency needs to be factored in. It will be on the third or fourth page of every appraisal and will begin to quantify the energy efficiency of a house. If two homes sit next to each other and one has a 0–20-dollar power cost and the other has a 300-dollar power cost, which one is more valuable? Same idea as two Suburbans: one gets 100 miles per gallon and the other 8. You’ll pay more for the efficient one.
This matters when we analyze how long it’s taking people to save for a perceived down payment—the cost of waiting. Here are two markets: one in Florida (Hillsborough County, Tampa area) and one in Spring, Texas (Houston area). As demand increases, prices increase. If it takes someone three years to save, at a 3% appreciation rate that home has gone up 25,000 dollars while they were saving. Buyers can never catch up. The cost of the home is outpacing their savings rate.
By unlocking this wasted buying power—money that’s currently going to the utility company—we redirect it. Instead of the utility company getting rich, the buyer puts a power plant on the roof, includes it in the mortgage, and the money that would have gone to utilities now goes toward paying down the mortgage. That unlocks homeownership faster.
As complicated as this might sound, it’s really simple. We can unlock for a homebuyer zero money down and potentially zero cash to close. There are still closing costs, and we’ll cover that in Q&A, but simply put: zero money down, potentially zero cash to close, and a lower power bill. We lower the total cost of housing.
Across many markets—take Hillsborough County again—there might be 159,000 people who can afford the median home. The average age of a first-time homebuyer sits in that demographic block. The number of people reaching home-buying age is going to grow. I hate to say it, but homes are about as affordable now as they’re going to be in the next decade. Demographics and supply and demand are what they are. Everyone’s been waiting for something drastic to happen, and it hasn’t. People are getting off the sidelines.
How do we help people who can afford the median payment but don’t have the down payment? Maybe they got a raise, paid off debt, are tired of rent going up, and want a place of their own. This is a way to help unlock those homebuyers so you can get them into housing.
With that short summary—unlocking buying power, redirecting money from utilities into homeownership, lowering utility costs more than we increase the mortgage, and helping homebuyers start building wealth through real estate—I’ll hand it back. Joe, Joseph, I’m sending it back to you.
Awesome, brother. I appreciate it a ton. Let me grab my screen back here and we’ll keep rolling.
From a timing perspective in the marketplace, there are a ton of Americans today who could—and in my opinion should—be owning property. Fifty million people is not a small number. When you look at how many people can buy and how much inventory is available, there’s a huge disparity. We do not have too much supply in our country. I know there are more sellers than buyers right now, but the reality is that a lot of people are sitting on the sidelines and don’t realize they can buy.
I agree with Don: interest rates are coming down. We’ve seen four rate reductions already in this rate-cutting cycle and anticipate a couple more this year. You’re seeing this administration announce 200 billion dollars in purchases of mortgage-backed securities to drive rates lower. The goal is to make homes more affordable. We have an exclusive relationship with PRMI. This is the only place you can use this product to help homeowners.
Solar is the most efficient form of energy for a home. There are 70 million homes that are a great potential fit for this product right now. Hopefully, by now, many of you see that I don’t know anybody who wouldn’t want to take advantage of these two free products: (1) finding out what your home’s solar value is if you already own, or (2) finding out how much you can qualify for to buy a house and keep your cash in your pocket.
I want to switch gears and talk about the opportunity to make money. There are basically three paths. We’ve got a free affiliate path, which is a phenomenal way to earn significant income and be part of our company for free. We have an academy program if you want to take it to the next level, with additional benefits and full access to our marketing plan. And if you’re a licensed agent, there’s a way to work with us to get more real estate deals done and actually receive leads from our company of pre-approved buyers ready to go shopping.
Let’s talk about our free affiliate program. I’ll hold questions to the end. On our free platform you get your own custom landing pages—homebuyer landing pages, realtor landing pages, and affiliate landing pages. All that is unlocked for you. You’ll get marketing systems, social media content, and material you can use in your advertising campaigns. We do weekly trainings like this one, business overviews, and Q&A sessions. You can build a personal book of business with unlimited potential where every quality connection you refer to our company earns you compensation, plus two levels of overrides and passive income when those people refer others.
Here’s how we earn. When you give away our two free products, you earn 100 dollars. In that same example with Wally, I don’t know anybody who wouldn’t want to find out what their home’s solar value is. You make 100 dollars every time you give away the free product. If I’m calling my buddy Harrison, I’m asking, “Is there anything else you need to know before you take advantage of our free product?” Most people just say, “No, let’s try it out.”
When people get this free info, we know that roughly one to two out of five to ten will want to act on it. When you see that you’re sitting on good or great home solar value—or the house you’re shopping for has it—and you can unlock buying power with no money out of pocket, that’s powerful. You make not only the initial 100 dollars, but another 400 dollars on average when someone chooses to act. We pay additional rewards when a sale occurs. Then you also open up two levels of your team book: 20% on level one and 10% on level two, on revenue that goes to Reach.
A couple of examples: Let’s say you get excited and share this. Some of you realtors have 10 people in your network whose DTI was too high or who didn’t have cash to close or who would love to buy if they could keep their cash. If you bring 10 people and say, “Check this out; see what you can qualify for,” you make 1,000 dollars just from them going through pre-approval. If one out of those ten decides to move forward, you make 1,400 dollars in this example.
Some of you have way more than 10 friends. Maybe 200 Facebook friends or a big industry network. If 50 connections equals 5,000 dollars in initial bonuses, and 5 of the 50 convert, that’s an extra 2,000 dollars. That’s 7,000 dollars in extra income just for helping us spread the word.
A question I love is, “How many people do you know who can afford to join Reach for free?” Who can afford free and would like to earn 100 dollars for sharing free products? That’s exactly what we do. We know a lot of people will want to take advantage.
To recap our free program: you can join for free, share for free, people participate, and you earn 100 dollars across the board when you share those two free products. You can also share the opportunity and earn override income when others share free products. It’s a great affiliate pathway.
Now, our licensed agent platform. As non-licensed folks share this with their friends, family, neighbors, and social media, those pre-approved buyers have to go somewhere. They go to our licensed agents. There’s a way for agents to stay with their current brokerage; you don’t need to leave. You can join for free. When you have someone who wants to buy with no money out of pocket, we do a 70/30 split on every transaction under the free program.
Remember, this is for buyers who don’t qualify or don’t want to go through traditional methods. I don’t want to disrupt anything you’re already doing. If people are buying traditionally, keep doing that. But for those who can’t or won’t use the traditional path, this is a phenomenal way to monetize clients who are currently unmonetizable—earning 100 dollars when you get them pre-approved and then picking up the real estate transaction on the back end.
Some additional benefits of our paid platform: For 499 dollars per year, you still get everything the free members get, including the 100-dollar pre-approval bonus. When you personally bring a lead, you get a higher commission split than the 70/30. We’re also going to give you leads. For example, I share this with my buddy Jordan in Idaho. He posts on Facebook, and a friend in Scottsdale sees it. I didn’t bring in the Scottsdale realtor, but the Scottsdale realtor in our paid platform will receive that pre-approved buyer as a lead.
They’ll get a full approval from the bank showing what the buyer is qualified for and a guaranteed-to-close letter from the bank. If the buyer fails to close for any financing-related reason, PRMI will cut a 5,000-dollar check to the seller as a “parting gift.” That’s how confident the bank is. The quality of these leads is incredible.
Another benefit: you get a 5% lifetime override on every agent you share this with—free or paid. If you know agents across town or across state lines and say, “There’s a killer program to get deals done for buyers who might not otherwise qualify,” you pick up a 5% referral fee every time leads from your network do business. That includes leads your “bird dog” team generates.
Here’s how a bird dog team works. Let’s say you, the agent, bring in a free affiliate—someone not licensed, like cousin Ray. He joins free, makes 100 dollars when he tells someone about our free products, and he brings in two pre-approved buyers. You bring in a few more free affiliates; they each bring in pre-approved buyers. All the leads in your local market are tagged to you. You close those deals. Leads outside your market go to other agents, and you earn referral commissions on those as well. If you bring on a free agent who closes five deals, you’re getting 5% on each.
The last part of our realtor program is broker packs. This came directly from a Florida broker with 140 agents who said, “Can I buy seats in bulk?” The answer is now yes. We have a 2,500-dollar pack with nine paid 499-dollar seats and a 5,000-dollar pack with twenty seats. There’s a significant discount per seat in bulk. On top of the 5% referral fee, you pick up an additional 5% override on all seats you give away. You don’t have to be a broker—any licensed agent can buy these. When those agents produce business and refer others, you benefit from the overrides.
If you have questions on this, reach out by email with “broker” in the subject line.
To summarize: with the free program, you get access to the product and can earn 100 dollars per pre-approved buyer. With the paid version, you get all those benefits plus the additional paid features. In our team book of business, imagine getting paid on everyone you share this with and everyone they share it with, infinity levels away, in states you’ve never been to—every time solar goes on a house, every time an affiliate upgrades, and for all the future services we add.
Our parent company, Home Central, is already doing roofing in Florida. We’ll roll out more services—HVAC, home security, pest control, spray foam, insulation, and more—across the country. Whenever Reach makes revenue, you make revenue from the quality connections you bring.
How do you unlock your team book of business, where you bring quality connections and those clients are permanent? Once attached to your team book, they’re there for life. You own your team book. It’s infinity wide and deep. There’s a leadership check match for everyone you refer; when you help them make money, you make more.
You also get additional marketing pages and our Reach Out mobile app, a powerful business-building tool that lets you track who has received your marketing, whether they opened it, how long they viewed it, and more. For unlicensed people, you gain access to all of this for 199 dollars in the upgraded business version. It unlocks your team book: your personal book and your team book. This is the foundation of our compensation model.
We get paid on: (1) bringing connections to the company, (2) solar installs, (3) real estate transactions (for licensed realtors), (4) academy sales, both licensed and unlicensed, and (5) upgrade sales—roofing, HVAC, home security, lighting, and more.
How do you open your team book? The key is to get certified. You get started with either the 199- or 499-dollar pack, then either make one new quality connection per month to stay active or jump on our Reach Out mobile app and academy program for 99 dollars a month, which keeps you active and adding new connections.
Here’s how the structure works. The second person you introduce opens a pay team. Your first recruit goes to your qualifying team. You get a 10% dollar-for-dollar match on all income they earn in their personal and team books. That’s true for everyone you directly bring. You check match your qualifying team and are paid infinity levels deep on your pay teams.
As you recruit your second, third, fourth person, you build unlimited width. All additional recruits go into your infinity teams on bonus team one. As they share the opportunity, they each have their own qualifying team and pay teams. Your qualifying teams run infinity levels deep, and subsequent teams go infinity levels wide. It’s a structure that goes to infinity in depth and width.
For example, you bring on John; he brings on Kevin and Sally. Kevin is in John’s qualifying team and stays in your bonus team one, running to infinity. Sally opens your bonus team two; her qualifying teams run to infinity. When she opens her own pay team one, that becomes your bonus team three. This runs five generations deep, to infinity in each generation.
You must be active to qualify for infinity commissions. Again, that means one quality connection per month or the 99-dollar academy subscription. Leadership check match is one of the most powerful parts and is something we’re looking at patenting. It ensures only teams with real current activity stay in qualifying teams. That keeps teams truly infinite and ensures you benefit from activity that moves away from you through many generations.
If you are academy certified and active, you get a 10% dollar-for-dollar match on everything your personally enrolled people earn in their personal and team books. The better they do, the better you do. If someone isn’t academy certified and active, their 10% check match rolls up to the first person above them who is academy certified and active. That makes staying active powerful, because you’re check-matching deeper people with meaningful checks.
Wrapping this up, I hope you see the value in the free products, the mission behind the company, and the income potential for spreading the word. The last point is support. You’re in business for yourself but not by yourself. There’s a massive support team—our corporate staff, myself as COO, and the person who invited you—who will help you start sharing what we do.
We have regular business overviews. On Mondays at 2:00 and 8:30 p.m., a business opportunity overview. On Tuesdays and Thursdays at 2:00 p.m., a business overview tailored to real estate agents (like what we’re doing now) with Q&A at the end. On Wednesdays we run a business overview for non-licensed people. On Fridays we do compensation plan training on how to maximize it, plus Q&A.
It’s easy to plug people in and let them get the information. So with that, I encourage you to get back to the person who shared this with you. Get enrolled at the very least in our free program. And if you see the value in all the other benefits we talked about, consider upgrading into the paid version and let this thing rip so you can get all the benefits that come along.